Thanks to all campaign supporters for your ongoing commitment and funding contributions for the 2020-21 LAP campaign. LAP is the all-important marketing program keeping Australian Prawns top of mind as the go-to celebration food to be enjoyed more often. New recipes were designed around work from home, easy small group entertaining traditional simple Christmas [...]
MARKET NEWS Australian prawn prices are continuing their upward trend since the start of Love Australian Prawns in 2013 (1,2). With prices increasing by around 20% in the first 3 years of Love Australian Prawns (1) demand has increased in the higher income, no children households. 41.5% of prawns were consumed by high income households [...]
Months away from the close of the 2017-18 LAP campaign, the campaign has only a few items left to deliver. Highlights of new items in the market over summer are: Click to watch the video Tasty style how to cook videos being stagger-released on the Love Australian Prawns Facebook page, with one video [...]
Thank you to all campaign supporters for your ongoing commitment and funding contributions for the 2018 campaign. Watch the video below for a video summary of campaign achievements to date and 2018 plans. With ‘hot off the press’ material now with seafood retailers and co-logoed wine bottles available in store, the next items in production are [...]
The Love Australian Prawns campaign has been commissioning work for its 2017-18 plan. Photography and recipes were commissioned for the spring campaign and for release to retailers. A video series for chefs is under construction and wine bottles co-logoed with Love Australian Prawns are in production. The ACPF welcomes Queensland Seafood Marketing Authority and Victoria [...]
The ACPF & APFA were privileged to recognise the enormous contribution of Helen Jenkins to the Love Australian Prawns campaign at the Ridley Australian Prawn Farmers Symposium Gala Dinner on Wednesday 2 August. Pictured: ACPF Chair Annie Jarrett with Landline Host Pip Courtney, Helen Jenkins & APFA marketer Warren Lewis.
The board formed key agreements at the May Board meeting in relation to the Love Australian Prawns Campaign included: That 2017-18 should the retain the same focus as held throughout the campaign i.e. to make prawns ‘special’ That the campaign should continue to steer away from engaging in public WSD response (or associating LAP with WSD [...]
More happened to change market conditions for Australian Prawns in the last six months than in the last decade, with the White Spot outbreak devastating farms and rippling through Queensland’s South East wild catch sector. View the report for a fantastic snapshot of the campaign Throughout, the 2016/17 Love Australian Prawns Campaign continued to pursue and [...]
The Love Australian Prawns campaign has big plans for its 5th year including branching out into the food service sector and working with chefs to create demand for Australian prawns; working with independent retailers and supermarkets to expand our consumer reach; creating education tools to help staff behind all seafood counters know more about our products; and keeping up [...]
470 seafood retailers have just received all the ‘Love Australian Prawns’ collateral they need to boost Australian prawn sales this summer. Consumers love recipes and any excuse to eat prawns. In 2016, we gave consumers what they wanted including 25 new recipes with mouth watering photography and campaigns run through Woolworths and social media [...]
