Running in parallel to Taste the Wild, the Love Australian Prawn campaign is now in it’s 10th year. A Love Australian Prawns TVC will be promoted on Channel 9’s catchup TV in January driving demand through extra consumption occasions for Australian Prawns. 100,000 new season recipe cards have been printed – more than three quarters of these have already been despatched to seafood retail stores around Australia. Social media campaigns continue to target seafood consumers with recipe inspiration for Christmas as well as handy buying, storing and thawing tips to help our valued consumers get the most from their precious prawn purchases.
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