Thanks to all campaign supporters for your ongoing commitment and funding contributions for the 2020-21 LAP campaign.

LAP is the all-important marketing program keeping Australian Prawns top of mind as the go-to celebration food to be enjoyed more often. New recipes were designed around work from home, easy small group entertaining traditional simple Christmas ideas and the accompanying How-To videos are all live on social media all Summer. The appetite for the new 32 page summer recipe books was strong with independent seafood retailers snapping up the 20,000 initial print run in just 6 days so 10,000 more were printed.

LAP’s PR program has reached over 2 million people to date with appearances on the TODAY show, Courier Mail, and Better Homes and Gardens (online). There’s more to come with POS recipe stickers in a thousand Woolworth’s Stores in November 2020 and the same again in January 2021.