2021-2026 ACPF Mission, Goals and Strategy
The ACPF’s 2021-2026 Strategic Plan was set by members. It is what drives us; it describes our vision, what we value, our goals and how we plan to achieve them. We achieve this strategy through Marketing campaigns and investment in Research, Development and Extension.
Marketing
Our members are the people behind the industry- funded Australian Wild Prawn – Taste the Wild campaign to differentiate Australian wild prawns.
We also partner with the Australian prawn farming industry in the industry-funded Love Australian Prawns campaign to increase demand for Australian prawns.
Research, Development & Extension
Through partnership with Fisheries Research and Development Corporation and other co-funding partners, our investments are award winning and include;
Industry profile
Provenance authentication
Food service training
Training food service staff and interested foodies on wild prawn use options in the kitchen. LearnX Awards 2024 (best e-learning).
Processing Efficiency
A project aiming to reduce food waste and increase the efficiency of at-sea prawn handling.
Hearing Community
We run a Community Engagement Program via social media to make sure we’re talking to and hearing the community’s views about what we do.
Upskilling People
We run a People Development Program to grow the industry’s people – we promote the National Seafood Industry Leadership Program and the online Fishing Industry Representation program.
Environmental Stewardship
We administer a Program of Environmental initiatives that communicate the industry’s work, reduces impacts and prepares the industry for the Government’s carbon and biodiversity goals.