The 2023-2024 Taste the Wild campaign’s task is to call out Australian Wild Prawns, to keep the loyalty of known wild prawn consumers where they shop and to convince others to switch to wild prawns. The task starts in people’s homes and finishes at retail. To date the campaign has reached 23 million consumers –
The Taste the Wild campaign has had extraordinary reach since it commenced last year. Stats as follows: 2.7 people million reached on Facebook, Instagram & Youtube 920,000 consumers exposed to Woolworths cabinet stickers featured in store for 4 weeks between 14 December to 10 January 700,000 foodies reached via Gourmet Traveller 5 million potential shoppers
We are beyond proud to announce that in just 6 months, the Australian Wild Prawn ‘More than a Prawn’ campaign to build community trust and promote the Australian Wild Prawn industry has taken home the following awards: *** Best Promotion Award, National Seafood Industry Awards, Sept 2022 *** Best in class – website design and development, Australian Good Design
The Australian Wild Prawns ‘Taste the Wild’ marketing campaign was officially launched in Brisbane on Monday 12 September by the ACPF and Fisheries Ministers Murray Watt (by video) and Mark Furner. The event was well attended by representatives from the commercial fishing industry, supply chain, retail, FRDC and SIA who celebrated the launch of the ‘Taste the Wild’ campaign
The campaign to promote Australian Wild Prawns went live just before Easter – just one month after prawn fisheries around Australia agreed to the campaign. The campaign calling on consumers to “Taste the Wild” is based on 18 months of consumer research, design, planning and listening to prawn fisheries and retailers around Australia. 1.5-1.8million seafood
The Australian Wild Prawns project is on its way to the Australian Seafood Industry Awards 2022 with impressive wins in the WAFIC Seafood Industry Awards (May 2021) and the Promotion and Brisbane Advertising and Design Awards (November 2021) – 1 Gold, 3 Silver, 4 Bronze, 1 Finalist (pictured). The recognition of the stellar team effort
