The Taste the Wild campaign has had extraordinary reach since it commenced last year.
Stats as follows:
2.7 people million reached on Facebook, Instagram & Youtube
- 920,000 consumers exposed to Woolworths cabinet stickers featured in store for 4 weeks between 14 December to 10 January
- 700,000 foodies reached via Gourmet Traveller
- 5 million potential shoppers reached via the advertisement in Australia’s no. 1 food magazine “Coles Fresh” in December/January
- At least 10,000 seafood retail store shoppers
- 623,000 people watched our leading 30 second video, 794,000 people watched to halfway, 37,000 people responded. A further 113,652 people viewed the video on Youtube.