The Australian Wild Prawns project is on its way to the Australian Seafood Industry Awards 2022 with impressive wins in the WAFIC Seafood Industry Awards (May 2021) and the Promotion and Brisbane Advertising and Design Awards (November 2021) – 1 Gold, 3 Silver, 4 Bronze, 1 Finalist (pictured).
The recognition of the stellar team effort that delivered the AWP project does us proud but, even better, is watching the numbers climb. Over 8 million (and counting) Australians have been reached through the project, of which over 5 million saw our video stories. 1 in 5 people who watched videos responded in some way through social media. A separate consumer survey indicates that we are having some influence on trust and recognition for the Australian Wild Prawn sector. And there’s more to come.