2021-2026 ACPF Mission, Goals and Strategy
The ACPF’s 2021-2026 Strategic Plan was set by members. It is what drives us; it describes our vision, what we value, our goals and how we plan to achieve them. We achieve this strategy through Marketing campaigns and investment in Research, Development and Extension.
Marketing
Our members are the people behind the industry- funded Australian Wild Prawn – Taste the Wild campaign to differentiate Australian wild prawns.
We also partner with the Australian prawn farming industry in the industry-funded Love Australian Prawns campaign to increase demand for Australian prawns.
Research, Development & Extension
Through partnership with Fisheries Research and Development Corporation and other co-funding partners, our investments are award winning and include;
Community engagement trial project
Using trace elements to substantiate prawn provenance
Education for food service
Engaging food service to educate on wild prawn use options for kitchen staff.
Processing Efficiency
A project aiming to reduce food waste and increase the efficiency of at-sea prawn handling.
Community Engagement
People Development Program
We run a People Development Program to grow the industry’s people – we promote the National Seafood Industry Leadership Program and the online Fishing Industry Representation program.
Bycatch Reduction
Each of Australia’s prawn fisheries invests in bycatch reduction initiatives suited to their fishery and species.