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470 seafood retailers have just received all the ‘Love Australian Prawns’ collateral they need to boost Australian prawn sales this summer. Consumers love recipes and any excuse to eat prawns. In 2016, we gave consumers what they wanted including 25 new recipes with mouth watering photography and campaigns run through Woolworths and social media in the shoulder season to drive demand through the Fathers Day, Football season, and Spring Sauces campaigns.
Seafood retailers will be armed with recipe books, cabinet stickers with species and location information, ice stabbers (both new this year) and new posters. The Love Australian Prawn campaign is vital for getting and keeping the attention of consumers on Australian Prawns.
Image: New summer recipes, Love Australian Prawn Campaign
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